October 2024
Beginner to intermediate
716 pages
28h 45m
English
Content preview from Entertainment Media and Communication
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Section 6: Advances and Conclusions
Chapter 43 Priming and Exemplification: Implications for Entertainment
David R. Ewoldsen
Nancy Rhodes
Abstract
This chapter summarizes and evaluates research on priming and exemplification and applies that work to the study of entertainment. Priming refers to the activation of concepts in memory, and how prior activation of a concept can influence attention to and interpretation of later stimuli. Exemplification refers to the presentation of an exemplar of a broader concept in a narrative text. We focus on two different effects of priming and exemplification on entertainment: how they influence interpretation of a narrative text and how incoherence can drive more deliberative processing of the ...
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