Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur, 4th Edition
by Steven Rogers
Conclusion
The popularity of entrepreneurship in this country and throughout the world has never been higher. When I began my academic career over 23 years ago, there were virtually no undergraduate schools and only a handful of graduate business schools that offered a single course on entrepreneurship. Today, the opposite is true. Entrepreneurship courses and even entrepreneurship majors are in abundance throughout academia.
At the same time, there are more movies and television shows about entrepreneurship than ever before. While this pleases and excites me, I must confess to a growing concern. I believe that the proliferation of successful entrepreneurial stories has made it look too easy. This underestimation of the difficulty of entrepreneurship ...
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