CHAPTER 1

Product Leasing and Financing : A Marketing Strategy for Product Sellers

Product Financing: A Critical Element of Product Sales

The financing of equipment in the United States, based on the most recently available market data, exceeds 1 trillion U.S. dollars a year. With this type of market acceptance, there is no doubt that a product vendor having customer equipment and other product financing readily available can be a critical component in securing a product sale. This is particularly true if the financing does not involve much, if any, red tape, is offered in easy-to-understand terms and meets a customer’s tax, accounting, and legal needs.

A Basic Overview of Equipment and Product Financing

Leasing, a Simple Concept

The leasing ...

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