Skip to Content
Erfolgreiche PR- und Unternehmenstexte
book

Erfolgreiche PR- und Unternehmenstexte

by Susanne Diehm, Jutta Michaud
May 2014
Beginner to intermediate
168 pages
3h 58m
German
mitp Verlag
Content preview from Erfolgreiche PR- und Unternehmenstexte

Kapitel 2: Das kleine Einmaleins der Unternehmenskommunikation

In diesem Kapitel beschäftigen Sie sich intensiv mit Ihrem Unternehmen, Ihren unternehmerischen Zielen, Visionen und Dienstleistungen/Produkten. Anschließend finden Sie Antworten auf die Frage, wie Sie diese Ihren Zielgruppen sympathisch präsentieren. Viele kleine Übungen werden Sie dabei unterstützen, die Einzigartigkeit Ihrer Leistungen auf den Punkt zu bringen und dabei den richtigen Ton zu finden. Am Ende haben Sie den ersten Meilenstein Ihrer PR-Arbeit erreicht: Die wichtigsten Texte für ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Grundlagen der Softwareentwicklung

Grundlagen der Softwareentwicklung

Nathaniel Schutta, Dan Vega

Publisher Resources

ISBN: 9783826682155