Privacy on the World Wide Web

Numerous studies have documented that concerns about privacy violations hamper online commerce. There are valid reasons to be concerned about privacy on the World Wide Web. The proliferation of telecommunications links to computers that contain databases about consumers and the lower cost of hard drives to store large databases have resulted in lower cost, more sophisticated snooping tools.

  • Cookie software— A site visited by a user can add a small text file to the visitor's browser that identifies the user to the site. The cookie is used for password authentication so that people are not required to type in passwords each time they visit sites to which they subscribe. They are also used, if a site has the person's ...

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