September 2022
Beginner
492 pages
13h 50m
English
Content preview from Essentials of Marketing
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3 Marketing Research
Introduction
Marketing research is the activity used by marketers to capture the voice of the customer. It is the role of the market researcher to collect, analyse, and disseminate market research data throughout an organisation. It is important that knowledge about an organisation’s customers does not exclusively sit within the marketing ...
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