Everyday Creative

A Story

Given the state of world I questioned whether I should even write this book. Surely there are better ways for me to have a meaningful impact on the world? Maybe I’d do more for humanity by chaining myself to a tree, becoming a firefighter, or going into politics (yuk!). Surely the world doesn’t need another bloody book, least of all one by me.

But I couldn’t shake the idea. When I look at the world around us, and the challenges we now face as individuals and teams, as companies and nations — it seems like the only thing that will make a meaningful difference is our ability to think and act differently. To have the courage to think beyond what’s achievable, to dream beyond what’s reasonable, and build products, services and experiences that go beyond what is merely profitable.

In my current work as a keynote speaker, creative facilitator and experience designer, I am privileged to meet people from all walks of life. I get paid to engage in deep conversations about work, career and success. About the past, present and future. About money, meaning and magic. And what underpins it all is creativity.

Through all the wild activations and immersive experiences that I design and deliver, the answer to so many of the challenges that people speak about is the same. Creativity.

Time and time again I see the same thing: people who wholeheartedly believe they aren’t creative find a way back to their natural self-expression, then apply it in their work to cultivate staggering ...