7 DistributionStreaming and the Wild West of Non-theatrical
I often say digital is the democratization of entertainment consumption … The omnipresent availability of digital content anywhere and everywhere allows the consumer to be in charge.
—BILL SONDHEIM,Cinedigm Entertainment Group President
Streaming rose to new heights during the pandemic, challenging the traditional release model. The true power of the platform and the rest of non-theatrical releasing will be seen, however, when theaters are fully open again.
What do I mean by non-theatrical? The preceding chapters all had a relationship to theatrical releasing. With releasing methods that don’t include movie theaters, “Where is the money?” Perhaps a better ...
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