Chapter 5. Research, Innovation and Prototypes
Just as there is no reason to sacrifice quality just because you are using freesources, you also shouldn't skimp on the basics of understanding and developing your business. All business ideas require research and innovative thinking, and depending on your industry, you may need to create prototypes of your product or market test your service as well. That's what this chapter is all about.
Research
There is simply no better way of understanding the opportunity for your brilliant idea than to get out into the real world and ask people directly, face to face. It is an absolute necessity that you knuckle down and get on with your research at the very earliest opportunity in the lifecycle of your business. ...
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