Chapter 02. No Style

 

I’m Nobody! Who are you? Are you—Nobody—too? Then there’s a pair of us! Don’t tell! They’d advertise—you know!

How dreary—to be—Somebody! How public—like a Frog— To tell one’s name—the livelong June— To an admiring Bog![1]

 
 --EMILY DICKINSON

There is no such thing as no style, because everything has a style. A style is simply a “way” of making something, so the only way to have no style is to avoid making something. Even “generic,” money-saving products at the grocery store have labels that are designed in a certain style, often incorporating a black-on-white sans-serif typeface that is supposed to represent the fact that no extra marketing or design money was wasted on the production of these labels. In reality, of course, ...

Get Fresher Styles for Web Designers: More Eye Candy from the Underground now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.