Chapter 02. No Style


I’m Nobody! Who are you? Are you—Nobody—too? Then there’s a pair of us! Don’t tell! They’d advertise—you know!

How dreary—to be—Somebody! How public—like a Frog— To tell one’s name—the livelong June— To an admiring Bog![1]


There is no such thing as no style, because everything has a style. A style is simply a “way” of making something, so the only way to have no style is to avoid making something. Even “generic,” money-saving products at the grocery store have labels that are designed in a certain style, often incorporating a black-on-white sans-serif typeface that is supposed to represent the fact that no extra marketing or design money was wasted on the production of these labels. In reality, of course, ...

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