From Impossible To Inevitable

Preface: Systematizing Success

There's never been an easier time to grow a business. Ironically, though, while everyone else around you seems to be crushing their goals, does it feel like a struggle for you?

If you needed to triple your revenue in the next year or three, would you know exactly how you would do it?

Tripling isn't magic. It's not about the school you went to, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain hypergrowth.

Whether you want to add $1 million or $100 million, the fundamentals are the same. You can grow your business 2x to 10x faster in honorable ways that feel good to you, your employees, and your customers. (In fact, the truth is the best form of sales and marketing.)

This book shows you how to break growth plateaus and get off the up-and-down revenue rollercoaster, showing you how to answer:

1. “Why aren't you growing faster?”
2. “What does it take to get to hypergrowth?”
3. “How do you sustain it?”

Lessons from the World's Fastest-Growing Companies

The Internet's filled with advice on how to grow your company. Some great, some harmful, mostly outdated, or just nice to have. How do you sort through the clutter to figure out the few, big things that will change and sustain your growth rate?

Whatever your business is, rather than a 2% or 20% increase in sales, we want you to find ways to get a 200–1,000% increase in growth by learning from companies like:

• Zenefits, growing from $1 million ...