Fundamentals of Information Systems Security, 4th Edition

Why Businesses Must Have an Internet and IoT Marketing Strategy

Building an e-business strategy involves more than simply building a website. An e-business owner must understand how to find new business partners and new customers globally through the Internet. Without an e-business strategy or migration plan to get there, a business will lose to Internet-savvy competitors. An Internet marketing strategy is a key part of a business’s success that entails getting more eyeballs to a business’s website and keeping them there. Internet marketing strategies use search engine strategies, joint marketing agreements, and content that is fresh and in demand. Businesses must have an online e-business presence that provides customers with continuous access ...