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Good Charts
book

Good Charts

by Scott Berinato
April 2016
Beginner to intermediate content levelBeginner to intermediate
264 pages
8h 3m
English
Harvard Business Review Press
Content preview from Good Charts

CHAPTER 6

REFINE TO PERSUADE

THREE STEPS TO MORE-PERSUASIVE CHARTS

A MANAGER AT A NOT-FOR-PROFIT is preparing to stand in front of 20 potential donors with deep pockets and many options for where to take their philanthropy. She’s launching a program to fight suburban poverty, which she will tell them is a significant, growing problem. But she knows her audience will need more than that to be persuaded to back her initiative. She’s already anticipating skeptical questions, such as “Why suburban poverty? It can’t be as bad as urban poverty, can it?” These people will want to see evidence. She looks at a chart that will provide it:

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A good effort. ...

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Publisher Resources

ISBN: 9781633690714