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Good Charts
book

Good Charts

by Scott Berinato
April 2016
Beginner to intermediate content levelBeginner to intermediate
264 pages
8h 3m
English
Harvard Business Review Press
Content preview from Good Charts

CHAPTER 8

PRESENT TO PERSUADE

GETTING A GOOD CHART TO THEIR EYES AND INTO THEIR MINDS

BY NOW YOU’RE CONCEIVING of and building smart, persuasive visualizations—good charts. So far all your energy has gone into working out ways to develop and manipulate the charts themselves. Now, you can focus on taking that well-conceived object and helping people to connect to it.

Typically, we aren’t terribly good at that. We build a smart viz and hope that the chart itself—this clear, self-sufficient, persuasive little object of visual communication—will engage an audience. But the text of a brilliant speech doesn’t compel an audience to action; the orator does. The score of a symphony doesn’t move people; its performance does.

How you get a good chart to ...

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Publisher Resources

ISBN: 9781633690714