PRINCIPLESOf Design

Disciplines

Layout

Color

It’s a running joke that not even designers’ parents know what their sons and daughters do. “Something with computers” is one of the most accurate responses. This uncertainty may be caused by the wide range of specialties and disciplines in which designers can engage—designing logos, book covers, food packaging, film titles, museum exhibits—blurring the potential for a clear definition. The possibility of working in different mediums and contexts, through different means of production, for a varied range of clients and end-users is one of the greatest allures of graphic design.

Throughout the myriad disciplines in graphic design and its numerous manifestations, one fundamental remains constant: layout. ...

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