PRACTICEIn Identity
For many graphic designers, the logo is the ultimate expression of graphic design—a literal, figurative, or abstract icon, or a compelling wordmark that represents a product or organization and makes it instantly identifiable. Logos by themselves can’t tell the complete story or describe all the attributes of a product or organization; they are beholden to the behaviors of who or what they represent and the associations triggered by their reputation. Logos are also rarely deployed alone; rather, they are accompanied by a complementary visual system (an identity program) that enhances and supports its presence. Nonetheless, there is something infinitely satisfying about a strong, memorable, innovative, ...
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