RECOMMENDED READING

4AD › 301

Vaughan Oliver: Visceral Pleasures, by Rick Poynor and Vaughan Oliver, Booth-Clibborn Editions, 2000

ABSOLUT › 307

Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis, Journey Editions, 1996

Absolut: Biography of a Bottle, by Carl Hamilton, Texere, 2002

AICHER, OTL › 166

Otl Aicher, by Markus Rathgeb, Phaidon, 2007

BASEL SCHOOL OF DESIGN › 128

Swiss Graphic Design: The Origins and Growth of an International Style, 1920–1965, by Richard Hollis, Yale University Press, 2006

Graphic Design Manual: Principles and Practice, by Armin Hofmann, Arthur Niggli, 2001

The Road to Basel: Typographic Reflections by Students of the Typographer and Teacher Emil Ruder, by Helmut Schmid, Helmut Schmid Design, 199 ...

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