Notes

1. Steven Heller, “Words to Design By,” Print, August 15, 2012.

2. Herbert Spencer, Pioneers of Modern Typography (Cambridge, MA: The MIT Press, 1990), 67.

3. Art Directors Club, “Hall of Fame: W.A. Dwiggins,” 1979, http://www.adcglobal.org/archive/hof/1979/?id=264

4. Jan Tschichold, The New Typography: A Handbook for Modern Designers (Berkeley: University of California Press, 2006), 68.

5. R. Roger Remington, “AIGA Medalist: Lester Beall,” http://www.aiga.org/medalist-lesterbeall/, 1993.

6. Quentin Newark, What is Graphic Design? (Hove, UK: RotoVision, 2007), 134.

7. Steven Heller and David R. Brown, “AIGA Medalist: Herbert Matter,” http://www.aiga.org/medalist-herbertmatter/, 1984.

8. Martha Scotford, “The Tenth Pioneer,” Eye, no. 18, ...

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