1903–1969 | BORN: Kansas City, Missouri | EDUCATION: University of Chicago
Launched the modern graphic design movement in the United States
Designed famous posters pushing the benefits of electricity
Advanced corporate-identity design
Lester Beall studied art history in Chicago, but his true education in modernism came from French magazines and Bauhaus books. Beall became the first American graphic designer to successfully integrate the European avant-garde into corporate America, and he did it through his designs of posters, magazines, packaging, and identities.
In the mid 1930s, nine out of ten rural homes in the United States did ...