William Addison Dwiggins
1880–1956 | BORN: Martinsville, Ohio | EDUCATION: Frank Holme School of Illustration, Chicago
Coined the term “graphic design”
Designed books and typefaces
Wrote the influential book Layout in Advertising
William Dwiggins remains recognized for his book and type designs—but his most lasting influence lies in two words: graphic design.
After studying under prolific type designer Frederic W. Goudy, Dwiggins became a freelance calligrapher and illustrator in the advertising industry. He moved on to book design for clients like Alfred A. Knopf, where he worked on over 300 projects and helped develop the company’s high standards ...
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