Alexey Brodovitch

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1898–1971 | BORN: Ogolitchi, Russia

Incorporated white space and the double-page spread into American magazine design

Designed and edited Portfolio, an important graphic design magazine

Collaborated with photographers like Richard Avedon, Irving Penn, and Man Ray

“Astonish me!”6 was Alexey Brodovitch’s persistent challenge to the designers, photographers, and students he directed. A Russian émigré who moved from Paris to New York in 1930, he loved change, and looked at each issue of the magazines under his creative leadership as a chance to do something new.

Before Brodovitch became art director at Harper’s Bazaar, most American ...

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