June 2013
Intermediate to advanced
1264 pages
60h 30m
English
CHAPTER 12 |
Communications in Organizations |
HAROLD GUETZKOWNorthwestern University |
Communications are central phenomena in organizations. When one conceives of the organization as an ever changing system of interactions, one notes that communications aid in the development and maintenance of organizational purposes, as its members motivate and inspire each other toward goal accomplishments. Structures are differentiated within the organization—and then redifferentiated again and again; these subunits, each specializing in its own activities, use communications in coordinating their outputs. The employment of hierarchies within organizations for the exercise of control, so that purposes may be achieved with some efficiency, involves ...
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