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Happy Accidents by David Wilk, Frank Ford, David Ahearn

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7 Why There Are No Mistakes, Only Higher and Lower Percentage Choices

There are no mistakes, only higher and lower percentage choices.

– Four Day Weekend

It turned out that 2008 was yet another leap year for us. In the midst of adversity, we were able to make a quantum leap forward as a group. Like hopping from one cloud to the next in the middle of a giant hurricane, dealing with adversity had been a common theme throughout our history. We had been able to overcome cast members leaving the group; a tornado; internal fighting; and a national, umm, global financial meltdown. We realized that these were not necessarily mistakes but opportunities presented to us in the form of Happy Accidents.

By this time, we were a proven commodity. The events that followed would be a direct result of all our hard work. One of our philosophies always has been that if you work hard you are rewarded for your efforts. We believed then, and still believe, that there is a meritocracy involved in whatever endeavor a person puts effort into doing.

For us, we always believed that if we built a show, if we expressed our passion through our creativity, the crowds would come. We knew if we built the show first and concentrated on our product, then we instinctively would build the infrastructure around that product. “If we build it, they will come” and come they did.

In 2008, a new paradigm was on the horizon. Social media was beginning to become more and more prevalent in the business world. Companies ...

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