CHAPTER 10

The Future Is Scary. Creative Thinking Can Help

by Alan Iny and Luc de Brabandere

Having a long-term view can be a struggle. In an effort to plan for a future we can’t clearly see, we search for ways to reduce uncertainty and risk. But doing so can thwart fresh thinking that opens our eyes to new possibilities. Instead, we learn to embrace uncertainty—and create more opportunity for our team and organization—by thinking creatively.

Thinking creatively about the future requires sensitivity to the complex, fast-moving world in front of you, the ability to anticipate unexpected disruptions, and a willingness to constantly reevaluate your most basic beliefs and assumptions. Done well, we believe thinking about the future of your organization ...

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