February 2025
Intermediate to advanced
288 pages
3h 52m
English
Content preview from HBR Guide to Generative AI for Managers
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Chapter 17 Gen AI for Customer Insights
This chapter covers two Co-Pilot tasks using gen AI for managing your business: research design and analysis and synthetic research.
Successful managers deeply understand their customers’ needs and fulfill them better than anyone else. They gather insights by speaking with customers directly or through surveys; they observe and interact with them while they use products. Generative AI can help any manager design and prepare customer research, interpret data, and extract key findings. It can also generate synthetic user data for early-stage assumption testing when traditional methods fell short or customer research is difficult to collect.
Research Design and Analysis
Generative AI as a Co-Pilot can ...
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