HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)

Artificial Intelligence for the Real World

by Thomas H. Davenport and Rajeev Ronanki

IN 2013, THE MD ANDERSON CANCER CENTER launched a “moon shot” project: diagnose and recommend treatment plans for certain forms of cancer using IBM’s Watson cognitive system. But in 2017, the project was put on hold after costs topped $62 million—and the system had yet to be used on patients. At the same time, the cancer center’s IT group was experimenting with using cognitive technologies to do much less ambitious jobs, such as making hotel and restaurant recommendations for patients’ families, determining which patients needed help paying bills, and addressing staff IT problems. The results of these projects have been much more promising: The new systems have ...