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HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)
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HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)

by Harvard Business Review, Michael E. Porter, Clayton M. Christensen, Rita Gunther McGrath, Thomas H. Davenport
December 2020
Intermediate to advanced
1408 pages
33h 15m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)

The Five Competitive Forces That Shape Strategy

by Michael E. Porter

IN ESSENCE, THE JOB of the strategist is to understand and cope with competition. Often, however, managers define competition too narrowly, as if it occurred only among today’s direct competitors. Yet competition for profits goes beyond established industry rivals to include four other competitive forces as well: customers, suppliers, potential entrants, and substitute products. The extended rivalry that results from all five forces defines an industry’s structure and shapes the nature of competitive interaction within an industry.

As different from one another as industries might appear on the surface, the underlying drivers of profitability are the same. The global auto industry, ...

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Publisher Resources

ISBN: 9781647820299