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HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)
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HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

by Harvard Business Review, Michael E. Porter, Rita Gunther McGrath, Thomas H. Davenport, Marco Iansiti
September 2021
Intermediate to advanced
208 pages
4h 50m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

The Age of Continuous Connection

by Nicolaj Siggelkow and Christian Terwiesch

A SEISMIC SHIFT IS UNDER WAY. Thanks to new technologies that enable frequent, low-friction, customized digital interactions, companies today are building much deeper ties with customers than ever before. Instead of waiting for customers to come to them, firms are addressing customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: Through what we call connected strategies, customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.

Consider the MagicBands that Disney World issues all its guests. These small wristbands, which incorporate radio-frequency-identification technology, allow visitors ...

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Publisher Resources

ISBN: 9781647822170