HBR's 10 Must Reads on Communication, Updated and Expanded (featuring "The Surprising Power of Questions" by Alison Wood Brooks and Leslie K. John)
by Harvard Business Review, Amy C. Edmondson, Alison Wood Brooks, Max H. Bazerman, Jay A. Conger
9
What People Still Get Wrong About Negotiations
by Max H. Bazerman
One of the simulations I use when teaching managers to negotiate more effectively involves a technology transfer between two divisions of a corporation. The price of the transfer is central to the negotiation, but there are other important issues to be considered as well. The structure of the deal will affect how much profitability the technology transfer creates for each division and for the company as a whole.
Even when running this simulation with seasoned executives, I am continually struck by the degree to which they fail to reach an agreement that maximizes total profitability. During the debriefing, each side compares the estimated profit it would accrue in the deal against ...
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