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High Performance Sales Strategies by Russell Ward

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6

Mindset and application

So how are you feeling about new business selling now? You now have a path to follow for best practice in your Critical Hour. If you’re a manager of sales people, you have a methodology to embed and coach into the team, which will really drive the success of your new business meetings, and ultimately your revenues.

There is, however, another really important factor in new business selling without which you will not be successful – your mindset and motivation.

As mentioned at the start of the book, the core DNA of a sales person is tenacity, resilience and curiosity. Why is that? Well, unsurprisingly, when you go out into the world to sell your products or services, not everyone will want to buy them and competition ...

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