Could drinking a beer help fight corruption and protect human rights?
Punk beer brand BrewDog shouted yes. At the start of the Qatar World Cup in 2022, the Scottish brewer sought to draw attention to its sustainability credentials with a brash marketing statement: “Football was dragged through the mud, before a single ball was even kicked. Let’s be honest: Qatar won it through bribery. On an industrial scale. Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it’s OK for 6,500 workers to die building your stadium.”1 To prove this wasn’t just empty talk, BrewDog added that it would donate the profits from sales of its Lost Lager during ...
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