12  
Speaking Up in an Era of Activism

Speaking up at work isn’t what it used to be.

On March 17, 2022, Sofia Vashchenko, a web content manager at Nestlé based in Lviv, Ukraine, posted on LinkedIn that her eight years of dedicated loyalty to the company had come to an end after “speeches by top management” emphasized “that people of Russia also matter and Nestlé cares about them.” Her post continued: “Nestlé obviously choses [sic] profits and funding war criminals above the people of Ukraine.”

Vashchenko added that she had just spent three weeks “trying to support my team of 20 people mentally as well as ensuring the continuity of operations.” She declared that her team was “mentally broken” after the Nestlé webcast, and she was leaving the ...

Get Higher Ground now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.