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How to Be Happy at Work
book

How to Be Happy at Work

by Annie McKee
August 2018
Beginner content levelBeginner
272 pages
5h 41m
English
Harvard Business Review Press
Content preview from How to Be Happy at Work

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CHAPTER 4

The Power of Hope

Optimism Sparks Action

Gina Boswell is general manager of Unilever’s UK and Ireland business—the company’s fourth-largest market and the “jewel in the crown” of the Dutch-Anglo consumer goods giant.1 When Gina took over this division, Unilever was trying to decide what to do about one of its best-known marketing campaigns.

Several years before Gina joined the company, Unilever had taken on the advertising world when it launched a campaign for Dove, a brand that includes soaps, lotions, and other personal care products for women. The new ads on billboards and television shocked people. Gone were the very young, rail-thin ...

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Publisher Resources

ISBN: 9781633696815