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How to Build an Online Business by Bernadette Schwerdt

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Chapter 11Open Access, Open Sesame!

There is one game-changing technology I have yet to mention and it’s a principle that has enabled disruption to occur at lightning pace. It’s called Open Access Technology (OAT). This principle has reduced the barriers to starting an online business so it’s worth understanding what it is so you can harness the power it offers you.

What is OAT?

Put simply, Open Access Technology facilitates inventions, skills, data and technologies to be designed, developed and deployed at a rapid rate and to create disruption on a vast scale.

What is Open Access?

Open Access means making information (documents, software, and so on) available on the internet for any user to read, download or copy for any legal purpose. A hallmark of Open Access is that the material is free for others to use.

Here are four examples of how OAT has made starting an online business more accessible to everyone.

Democratised access

Google has democratised knowledge, which means anyone, anywhere can access information anytime, in any format they choose, in almost any language. This creates a level playing field. In the past, people held onto the reins of knowledge and only made it available if they were rich, obliging or pious. In other words, it was at their discretion. Not anymore.

Now, a nine-year-old child can access free knowledge as quickly as (or probably more quickly than) a 50-year-old CEO. What impact does this upending of knowledge-holding have on the market? In short, ...

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