February 2018
Beginner
296 pages
5h 3m
English
Content preview from How to Build an Online Business
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Chapter 19How to source media coverage for your startup
When it comes to getting media coverage, there are three options open to you:
- DIY: you can learn how to ‘do it yourself’ and take responsibility for writing your own media releases, sending them out and contacting journalists
- DIFM: you can hire a publicist to ‘do it for me’ or hire a talent manager who will find you media opportunities
- DIY + DIFM: this blend of both is proving popular for those who don’t have the time to do it themselves but don’t have the budget to hire a professional.
Let’s start with learning how to DIY. For those starting out or on a budget, these tips will be invaluable.
DIY (do-it-yourself) PR
The 24/7 media cycle has created a ‘hungry beast’ that needs feeding — and that’s a great thing for entrepreneurs. Why? Because it means your business has a higher chance of getting media coverage and nothing builds brand and awareness faster than favourable media coverage.
What’s more, with dwindling staff numbers at media organisations, journalists are increasingly relying on companies to write their content for them. They don’t have the time to work out the story or tease out the angle; they need it done for them. That’s good news if you’re looking to promote your startup or brand because if you can write a punchy media release you have a higher chance of having your story show up in the paper exactly as you want it to appear.
Creating the right content for media outlets can lead to exposure that’s both ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.