Chapter 2
What drives decisions – and what should drive them
You want to make excellent decisions; the problem is that it’s easy to be influenced without realising it. You need to be aware of the natural tendencies that we all have which can take our decision making off course. Equally, there are factors that should influence your decision making that you can easily ignore. It is important to think about this right at the start.
What should not drive decisions
So what are the things that might drive our decisions, but shouldn’t?
Fear or lack of fear
One of the things that many people find hardest to deal with is risk. This keeps a lot of ...
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