INTRODUCTION

A Business Book About Smiling—Really?

I know what you’re thinking. Smiling doesn’t seem like a typical topic for a business book. It doesn’t seem as important as “leadership” or “goal setting,” or even “how to use Microsoft Office.” And besides, everyone knows that it’s better to smile than to walk around looking angry all day. So, why should I read a 200+ page book to learn what I already know?

Well, frankly, I’d have my doubts, too, if this book were nothing more than a long-winded piece of advice telling you to smile more frequently. Luckily, there’s a bit more to it than that.

First of all, what if I told you that smiling more actually does help you to succeed? (The first chapter, “The Science Behind Your Smile,” goes into that ...

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