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STRATEGIC FORESIGHT
[ Capability Building ]
Brian Stauffer
W
ITH MANAGERIAL ANXIETY RISING IN
step with economic, geopolitical, and tech-
nological uncertainty, scenario planning is of
increasing interest to executives seeking to
be prepared for what they cannot yet see. But
while there is much to learn by envisioning a
wide range of possible external scenarios, many
organizations fail to fully absorb and integrate these lessons into
strategic decision-making.
Scenario planning is a good starting point for navigating uncer-
tainty in business. As one of us (Paul) explained in these pages
years ago, the strength of ...