December 2025
Intermediate to advanced
9 pages
31m
English
Content preview from How to Make Scenario Planning Stick
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sloanreview.mit.edu 35
Paul J.H. Schoemaker served on the faculties of the University of Chicago
and the Wharton School, where he also was research director of the Mack
Institute for Innovation Management.He has founded and managed several
companies, including one specializing in scenario planning. Shardul Phadnis
is a professor of operations and supply chain management at the Asia School
of Business. The authors thank Dwight Cobb, George Day, Paul S. Schoemaker,
and Toomas Truumees for their feedback on early versions of this paper.
REFERENCES
PJH Schoemaker “Scenario Planning A Tool for Strategic Thinking” Sloan
Management ...
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