How to Make Scenario Planning Stick

  sloanreview.mit.edu 31

zon and business footprint. The aim is to examine a range

of key uncertainties and distill them into a few internally

consistent narratives that tell relevant stories about dif-

ferent futures that may lie ahead. Later, these scenarios

can be rened for tactical decisions or operational issues.

But rst, dierent future visions will need to be shared

and debated.

Developing macro scenarios upfront has multiple

benets. First, it invites leaders into a dress rehearsal

about dierent futures before they occur. This helps

prime the organization to recognize weak signals about

impending change sooner. A second benet ...