Ice Cream Social

Epilogue by Jeff Furman

I have spent about half my life connected to Ben & Jerry’s—first and always as a friend to Ben, Jerry, and many others there. During that time I have held various jobs, including consultant, in-house counsel, head of international development, head of franchising, coordinator for a Russian joint venture and other special projects, and trustee of the foundation. I have been on the board of directors since 1982, and since 2010 I have been its chair.

Ben & Jerry’s started selling ice cream a decade before Henry Morgan wrote its three-part mission statement. We started the business without any kind of strategic plan, and little business experience. In the early days, we were always trying to combine a social mission with our ...