Research is the foundation of any visual identity project because you can’t design until you know what you’re designing for. It will help inform the creative strategy and ensure that the final design accurately reflects your client’s brand and values.
Essentially, this is where you gather as much information as possible about your client’s brand, its target audience, and the competitive landscape. You can do this in a number of ways, by researching whom a product or service is aimed at, by examining companies doing something similar, by interviewing stakeholders, and, where possible, by conducting a review of the ...
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