By this stage you’ve reached consensus on the design idea, digitized your sketches, and added relevant context. There’s growing excitement about how your work will add value to your client’s business. While the bulk of the project’s complete, it’s by no means finished. Now’s the time to fully consider the numerous ways in which client customers will see and interact with the new identity. This is where you futureproof your creation to maximize the benefit.

The implementation of a project is essentially where the work appears and in what format. For example, the identity ...

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