June 2024
Intermediate to advanced
240 pages
4h 29m
English
Content preview from Identity Designed: The Process
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By this stage you’ve reached consensus on the design idea, digitized your sketches, and added relevant context. There’s growing excitement about how your work will add value to your client’s business. While the bulk of the project’s complete, it’s by no means finished. Now’s the time to fully consider the numerous ways in which client customers will see and interact with the new identity. This is where you futureproof your creation to maximize the benefit.
The implementation of a project is essentially where the work appears and in what format. For example, the identity ...
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