May 2011
Beginner
228 pages
8h 50m
English
Content preview from Illustration
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7.
The light entertainment industry brief
The light entertainment industry brief
“Without a doubt there has been a power shift in the industry. I used to work at EMI, and I worked at Virgin before that. I used to sit in planning meetings and be the very last person to speak—as everyone packed away their pens and were walking out I’d mumble my little bit about trying to put a video online. Today the internet is becoming the hub of the marketing campaign. Everything now hangs off what is happening online.” Dom Cook, marketing directing, MySpace
The term “light entertainment” is a broad term for a collection of media channels that people choose to engage with outside of their busy working lives. They understand this commodity to be pleasurable, ...
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