April 2021
Intermediate to advanced
240 pages
5h 19m
English
Content preview from Influential Internal Communication
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Data and diagnostics
The fundamentals to make sense of the challenges
Exploring the role of data and diagnostics for influential internal communication is often challenging. Those working in communication will often describe themselves as a words person rather than a numbers person but the need to explore data and what it can tell you is a skill that is increasingly needed. Leadership teams will look for business cases for investment and measurement, and as we talked about the value and impact of internal communication in Chapter 1, we need to be able to look at data and insight to do that.
When it comes to the Field Model, we are trying to diagnose what is really going on inside the organization and in this chapter we will explore the ways ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.