“Price and Evans have produced a ground-breaking, mind-altering book on how organisations and executives need to be thinking about and approaching information in their organisations, but why they regularly fail to do so. This perhaps is the most comprehensively researched and one of the most important books ever published on the topic of managing data as an actual enterprise asset and overcoming the persistent business pathology preventing it”.
– Douglas B. Laney, Innovation Fellow, West Monroe Partners and author of Infonomics and Data Juice
“If you think money, people, and infrastructure, are your only assets to manage, think again. It is impossible to manage any other asset well without managing the data, information, and knowledge which ...
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