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Information Design Workbook by Kim Baer

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5 PRINTED MATTER CASE STUDIES

Whether you’re perusing a magazine, reading a manual for a new piece of equipment, or looking at product packaging in a store, words are ubiquitous. With so much printed matter around us, sometimes it’s difficult to separate the useful information from the extraneous. The most successful information design in print entices people to read and clearly communicates key messages.

→ Carbone Smolan Agency

→ Smart Design

→ Addison

→ Pentagram Design

→ And Partners

→ Simon & Goetz Design

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