Preface
If you’ve ever been lost in a parking structure, searching in vain for your car, then you know the power of design. If you’ve ever walked into the ladies’ room when, in fact, you’re a man (“That icon on the door sure looked male to me!”), then you know the power of design. If you’ve ever cast your vote for one candidate only to find it tallied to another, then you know the power of design. Design can confuse. Design can mislead. Design can change the course of history.
MORE THAN A TOOL TO TEMPT THE EYE
Design can clarify and simplify. It can inspire loyalty, sell millions, or save lives. The power of design lies in its nuance: Intelligently planned and skillfully achieved, it is more than a tool to tempt the eye. It’s the difference between ...
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