Chapter 6 Developing Your Business Model
Have you ever listened to a company presentation at a conference, and walked away thinking “What does this company do?” or “How do they expect to make money?” Both Philippe and I have. Maybe the presentation was too focused on the science. Maybe the management team was unable to articulate its commercial strategy. Or the company had not put any thought into how it would commercialize its technology. In the end, the results are the same, as a good opportunity gets weighted down by an incomplete business model.
ARTICULATING YOUR BUSINESS MODEL IS ESSENTIAL TO DEMONSTRATE YOU ...
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