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Innovative Pricing Strategies to Increase Profits by Daniel Marburger

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Notes

Chapter 1

1. Gregorowicz and Hegji (1998).

2.For a more thorough critique of the managerial economics curriculum, see Marburger (2011).

Chapter 2

1.Oswald (2011).

2.U.S. Food and Drug Administration (2009).

Chapter 3

1.Energy Information Administration (2011).

2.Dietz (2008).

3.Welsh (2011).

4.Economists often use regression analysis to statistically estimate a demand curve. When estimated accurately, it allows for a more precise measurement of the elasticity coefficient.

Chapter 4

1.For simplicity’s sake, this analysis admittedly omits the opportunity cost of Wendy’s time. If the price is not high enough, she may opt for leisure time.

Chapter 5

1.Converting the example to reflect manufacturing is straightforward. Instead of making production ...

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